Building a Team as Great as Led Zeppelin

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Every true rock fan knows that the greatest rock band of all time is Led Zeppelin. Of course, there are also the mighty Beatles , the only band to out- perform Zeppelin in terms of sales, but in terms of musical variety and virtuosity, the Beatles come close, but no band has, before or since, equalled the musical brilliance of Page, Plant, Jones and Bonham.

Rolling Stone magazine described them as "the heaviest band of all time", "the biggest band of the Seventies", and "unquestionably one of the most enduring bands in rock history”.

They were, for many of us, quite simply the greatest band of all time, and therefore one of the best teams (along with their manager Peter Grant) that has ever existed.

So was it all just down to pure talent? Rolling Stone Magazine lists Page no.3 of best guitarists of all time; Plant no.15 in best vocalists of all time; Jones no.6 best bassist of all time and John Bonham (no surprise to me) the no.1 best drummer of all time! As a group of musicians it would be hard to top them. What was really outstanding musically was their “tightness” as a unit; therefore their team-work as well as their individual ability and creativity.

As mentioned earlier, Peter Grant was unquestionably a major part of Zeppelin’s success. While leadership musically came principally from Page, a large amount of their commercial success was down to Grant. Grant understood the US audience. There was huge demand for live acts and there are none better before or since than Led Zeppelin. The majority of their concerts were performed in the US, resulting in massive profits for the band. He also managed the finances of the band highly efficiently that ensured the vast majority of ticket profits ended up with the band rather than in the hands of promoters and booking agents. He is reported to have secured 90% of gate money from concerts performed by the band, an unprecedented feat at that time, whilst also cracking down on “bootleggers”, the financial scourge of less well managed bands.

Grant is also recognized for the complete faith that he placed in Led Zeppelin. Unlike many managers of the era, he never exploited his clients for short-term profit, instead always putting their interests first. He was clearly a progressive thinker in business.

There was also one other thing that really seemed to mark them out. While most other bands were/are riven by ego-driven division, Led Zeppelin seemed to have the utmost respect for each other’s talents. This is neatly summed up by Jimmy Page when he said:

 "I think everyone was inspired in that band. I think everyone was a star. There wasn't a weakness there. Every single person was strong." He was right!

 So how do you build a team like Led Zeppelin for your life science or medical device company?

 Source the BEST talent that fits with your team. Be uncompromising on this.

  • Do not take someone just because they are a friend, the only one on a database, or from a cheap advert. This is your team – invest in it.
  • Get the best leader to manage the financials and marketing
  • Create a team driven culture that respects and applauds the other’s capability and talent.


For advice on building great life science teams send me a message through LinkedIn or mail me at

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